In this day and age, the internet is used for so many things. Any and everything you could ever want to know is at your fingertips with a button, a tap, or a quick scroll. Having such easy access to the internet has caused many to turn to the internet when it comes to searching for a home or even a real estate agent in Alabama.
Real Estate Marketing Plan
Studies show that in 2020, 97% of home buyers used the Internet to search for a home. That said, 45 million millennials are now just hitting the prime homebuying age. However, millennials are not the only ones using the internet to find a home. Younger baby boomers were already starting to use the internet more when searching for a home. Here at Clarion Title, we can help Real Estate agents in Alabama elevate their marketing skills to reach the maximum number of people searching for a new home. Because if you want to succeed in the real estate market, you must be online.
What Is Not Understood and What Needs to Change
Real estate agents in Alabama used only to have one form of marketing — the newspaper. Having ads in the newspaper used to be enough to get phone calls. Now real estate agents need a unified clear marketing strategy. This is necessary because there are so many different online paths that need to be managed. There are websites like Zillow and different social media platforms that all need to be cohesive when presenting information. When dealing with multiple platforms, it is easy to give up. The approach that Real Estate agents have needs to change, there needs to be a more simplified approach and that starts with a good marketing foundation. That makes it easier going into managing everything.
Strong Foundation
There are a few strategies that can help you establish a strong marketing foundation. It may be obvious to say make sure the website is laid out clearly, but having a website that is mobile-optimized makes it easier for potential clients to search. Not everyone can get to a computer, most do quick searches on their phones, and this makes it easier for potential clients to learn about you and to reach out.
Social Media
Social media has not only become a way to keep up with friends over time but a large platform to push out information. There are multiple platforms that include:
- Tik Tok
- Youtube
You can target a specific audience when using social media to share information. Now is not the time to wait for customers to come to you. You have to actively seek out customers and share your brand. Not only can you target the specific audience that you desire, but you also have the ability to reach so many through social media. Social media takes it a step further than your website. It gives potential clients the opportunity to learn not only what you are but who you are as a real estate agent.
Check out more of our tips for using Facebook for marketing as a real estate agent in Alabama.
More Marketing Tools
We’ve discussed how to establish a strong foundation and how a social media presence can reach a large audience. Let’s take it a step further. Email marketing is a great tool. If potential clients look at your website, they might look and click away, then they see social media and learn more about who you are. Email marketing for real estate agents is a passive way to continue to push your brand and maintain contact with them. As a Real Estate agent, the use of email marketing continues to provide value with every message you send out to potential clients.
Getting Started With Clarion Title
As a Real Estate Agent in Alabama, you have many roles. With the ever-changing marketing climate, it is important to stay on top of the best strategies to reach people. Starting with a solid foundation is the first step. Then making sure potential clients can find and understand your website is next. Establishing a strong social media presence is key and then reinforcing your brand with email marketing is the icing on the cake. One last thing to consider is keeping all reviews up to date because this will also give potential clients an idea about how you work.
With that being said, come to Clarion Title and let us help you take your real estate business to the next level. Contact us for all your real estate title needs or order your title online in a few easy steps.